Meet Jay - Link - Chartered Accountants

Meet Jay Kotecha, Senior Partner…..

Why should I choose Link as my accountants?
Jay: - At the simplest level, people come to us because they want to concentrate on running and developing their business, not administering it on behalf of HM Government. We can look after as little or as much of that admin burden as our clients want us to.

Surely any competent accountant can do that?
Jay - That’s true but it’s also about the way that service is delivered. We try really hard to organise around the way our clients want to work, not necessarily what might suit us best. More importantly, we don’t just “do the books.” Accountancy is about finding ways to improve business performance-and that’s exactly what we do for our clients.

And does that make you unique?
Jay - Not entirely, but it’s more unusual than you might think. It’s very easy when a practice is busy and the fees are rolling in to forget about that extra effort. But clients need that. They can’t be expected to keep track of all the new legislation or new developments that might benefit or hinder their business. It’s our job to spot those issues and advise our clients accordingly.

What if I’ve already got problems?
Jay - We’ll help you solve them. Clients are often referred to us to help them with tax investigations. We have an excellent record of reaching satisfactory agreements It’s a horrible experience being the subject of an investigation. People often feel like their life is on hold while it’s going on. Our experience in this field means we can achieve the right solution speedily.

And if I’m a smaller business, will I still get your attention?
Jay - I’m here for all my clients. That doesn’t mean I do everything on every account, far from it. We have a great team here delivering all the services our client’s want but I try to use my time and expertise to provide the personal contact and added value - looking beyond the figures to assist my clients with their business and personal objectives.

If I want to find out more?
Call us. Come and see us or I’ll come to you. There’s no obligation and no cost for an initial exploratory meeting. We can explore your priorities and establish whether Link is the right practice to support you in your aims.

Jay Kotecha BScEcon(Hons), FCA established Link in 1991. Jay trained with Coopers & Lybrand and is responsible for Business Development advice, Offshore Tax planning and Financial Wealth planning. Jay also specialises in Contentious Work including tax and vat investigations, partnership disputes, sale and purchase of business' etc.